Discover Your Competitive Edge.
Uncover what makes you uniquely valuable and position it around the problem you are best equipped to solve and the people you are best positioned to serve.
- Identify the problem you are best positioned to solve and the person experiencing it
- Uncover the knowledge, experience, skills, and perspective that shape your approach
- Define your solution, methodology, or process for solving the problem
- Position your Competitive Edge around what makes you uniquely valuable and what you want to be known for
- Determine the action your book will lead readers to take
